SurveyMonkey Reveals New Business, Cultural, and Social Trends in Second Annual State of Surveys Report
Annual study leverages insights from 17 million active users asking 20 million questions on the SurveyMonkey platform every day
SAN MATEO, Calif., January 8, 2024 – SurveyMonkey, a global leader in online surveys and forms, today announced the findings of its second annual State of Surveys report. Analyzing 11 years’ worth of anonymized and aggregated SurveyMonkey data for trends and anomalies, researchers identified the evolving ways in which people ask and answer questions in the modern era. From this analysis, a handful of themes emerged to define the current state of surveys: the rise of AI, gender inclusivity around the world, our increasingly mobile world, employee engagement, and survey best practices.
Key themes include:
People are curious about AI
After the introduction of ChatGPT at the end of 2022, terms like “AI,” “artificial intelligence,” “ChatGPT,” and “generative AI” all saw increased use in surveys in 2023.
Gender-inclusive surveys are growing worldwide
As gender inclusivity has expanded, the number of gender answer options used in surveys around the world has grown as well, with a handful of countries setting the pace for the rest of the world.
More people are taking surveys on mobile devices, and employee and customer feedback remain in demand
It’s clear people want to fill out surveys and forms on their phones, increasingly favoring a mobile-first experience.
With connection top of mind, businesses of all sizes continue to prioritize collecting customer feedback and employee engagement (particularly with remote workers).
Survey best practices emerge
“The knowledge our customers seek is a fascinating reflection of how the world is evolving,” said Lara Belonogoff, senior director of brand management at SurveyMonkey. “The true value lies in how survey creators put the insights gleaned from the data they collect into action for good: embracing gender inclusion, empowering businesses with AI, and engaging one another in ways that drive human connection. These are the tangible outcomes of a well-designed, expertly executed survey that drive meaningful decisions, raise the bar for human experiences, and inspire ongoing curiosity.”
For more information, please visit https://www.surveymonkey.com/resources/premium/state-of-surveys-for-2024.
Methodology: This report analyzed millions of surveys deployed globally on the SurveyMonkey platform from 2010 through September 2023. Gender data was calculated by querying the total number of deployed surveys containing a gender question that contained specific criteria by the total number of surveys containing a gender question, between January 2012 and October 2023. Mobile data was calculated by comparing the percentage of survey responses submitted on the SurveyMonkey platform via mobile device or desktop/PC between November 2020 to September 2023. U.S. template ranking data was created based on the number of deployments, between January 2023 to September 2023. Template usage was calculated by querying the percentage of surveys deployed based on a template, between January 2010 and October 2023. Day of the week stats were calculated by comparing the percentage of survey responses submitted by each day of the week, with additional cuts by device type, between October 2021 and September 2023. Completion rates were calculated by the total number of surveys completed by the total number of surveys started on the given day of week. AI data was calculated by querying the number of surveys deployed in the U.S. with question titles or answer options that contained AI-related keywords, between January 2017 and September 2023. More specific methodology information is available in the report.
About SurveyMonkey
SurveyMonkey is a global leader in online surveys and forms that empowers people with the insights they need to make decisions with speed and confidence. Our fast, intuitive feedback management platform connects millions of users worldwide with real-time AI-powered insights that drive meaningful decisions. We provide answers to more than 20 million questions every day so that people and organizations can attract new audiences, delight customers, create advocates, and extend their competitive advantage in the marketplace. Our vision is to raise the bar for human experiences by amplifying individual voices. Learn more at surveymonkey.com.
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